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Originally Posted by kcchief19
Checked out Time Warner Cable which covers both NYC and Kansas City. In both cities the Big Ten Network is only carried on the digital sports tier, which has a very small subscriber base. Interestingly, in NYC TWC only carries the Big Ten HD, not the SD version. That means even fewer subscribers.
If you add a Missouri to the Big Ten, I will guarantee you that the BTN moves from the digital sports to the digital tier. I don't think it matters who you add to the Big Ten, in the NYC market the BTN is staying on the digital sports tier. In that single market comparison, the BTN probably makes more money adding Missouri (or Pitt or UConn or West Virginia) than adding a NY area team.
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But Time Warner is not the only cable provider in the area. New Jersey itself would be a very large TV market, and the state has both comcast and cablevision-which carry the Big Ten network.