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Here's the specific example of what I calculate:
Last summer, I did a 3000 mile road trip in my car (35 mpg). Paid an average $4/g. Total cost: $343. If it was $5/g, $429. $86 difference. Not significant.
This summer, I'll be taking the Rav4 (25 mpg, I think) - 120 gallons. Total costs still less than 2 plane tickets, regardless if it's $4 or $5.
The real signifcance comes for those that drive 400-500 miles/week. I sympathize with that. I was reacting to the usual news reports about people deciding not to drive on a family vacation because it might cost an extra $100 or so.
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