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Ah, quite a sweeping statement there. Not saying the facts are wrong. But.
You go in expecting to have a 1/100 strike rate. Your head has to be in the right place going in. When you get a date, again, don't have high expectations. If you have to write 100 messages to get a date, so what. England is dense population wise so those numbers are not a killer, granted it depends where you live.
Couple of key points to making a success of online dating, from my reasonably extensive experience...
1. Pick the right site. Pay money, don't use free sites. You will be dealing with women who are serious. Plus, more often than not, women with money. Women who are "serious" will be more inclined to go for personality. Sure they are almost as shallow as us, but I believe it will help squash that a little. There's me generalizing, some women are actually not shallow at all. Kind of brings me on to my next point.
2. NobodyHere comes across as a smart guy who writes well. Big advantage. Most educated women will prefer a guy who can put a sentence together and are smart enough to recognise a bullshit cut and paste message over a well thought out personal, but light and not too stalkerish one.
Like any hobby, mission or project. There are angles. There are ways to swing this your way if you try harder and play smarter than the next guy.
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