[Greene_Flash03]

Quote:

One of the most interesting new features, at least from a presentation standpoint, is game storylines. After all, it's not just the athletes that make a basketball game; the personality of the players, and the inevitable conflicts and rivalries that develop as a result, are a huge draw for dedicated NBA fans. Everyone remembers Shaq's return to Los Angeles in 2004 after being traded to the Miami Heat, and the expectant friction between Shaq and former Lakers' teammate Kobe Bryant. As your season progresses in NBA Live 10, you can expect storylines to develop based on players who are playing well or struggling, or between rival teams playing pivotal games. Producers said the game will include more than 100 possible storylines as the season goes on, and each will be outlined by Live announcers Marv Albert and Steve Kerr during the pregame warm-ups.

Best part of the article/blog post...