Operation Sports Forums - View Single Post - Realistically, do you see the NFL ending the exclusivity deal?

tlc12576 · 05-02-2010, 08:34 PM

From everything Ive read on the matter our only hope rests in the NFLs' greed.Like others have posted,with the money EA paid upfront for the exclusive rights not balancing out with Madden sales,it would not seem cost effective for EA to renew the deal at the same price.

So if the NFL does not contract the exclusive rights deal at a lower price and no other gaming company is willing or able to pay the current price for the exclusive rights,I think the NFL would try to maximize it profits.The best way for the NFL to do that is to go back to the multiple company deals but increase what the NFL charges each company.Its easier to collect $400 million from 10 different companies than 1 company being on the hook for the full amount.

05-02-2010, 08:34 PM	#65
tlc12576 Banned OVR: 7 Join Date: Jun 2009 Location: North Carolina	Re: Realistically, do you see the NFL ending the exclusivity deal? From everything Ive read on the matter our only hope rests in the NFLs' greed.Like others have posted,with the money EA paid upfront for the exclusive rights not balancing out with Madden sales,it would not seem cost effective for EA to renew the deal at the same price. So if the NFL does not contract the exclusive rights deal at a lower price and no other gaming company is willing or able to pay the current price for the exclusive rights,I think the NFL would try to maximize it profits.The best way for the NFL to do that is to go back to the multiple company deals but increase what the NFL charges each company.Its easier to collect $400 million from 10 different companies than 1 company being on the hook for the full amount.