Yeah something else would be nice.
However, this is huge IMO. Reason being is because this is the first feature (outside of game-play features),pretty much ever that I can think of, that has positives for both offline and online gamers. The only other things that effects both groups is roster updates and patches.
Like I said before the only people who won't benefit from this are guys without internet connections in their homes and guys who choose not to use it. For guys like me, who sit at a computer 40 hours a week and dream about playing video games, this is huge news. I've been waiting on something like this since this generation of consoles have been released and it's finally here! I'm excited.