[Steve_OS]

Speaking to CVG in a recent interview, Marketing Manager, Jon Murphy, who's worked on the PES series since 1998, said the new Pro Evolution Soccer 2011 also needs to ensure is doesn't lose any more fans to rival footy games.

Quote:

"That's our strategy, plain and simple. What we now have is a benchmark from EA that we've got to beat, which is fine. It gives us a challenge. But that's not our ultimate aim. Our goal is not only to ensure we don't lose any more fans, but that we win back the hardcore fans. The rest of it - we'll see what happens."