I absolutely agree with all of this.
One thing I love with PES is the passing, and the hud in general. It is a lot more natural than FIFA imo, and it is definitely something EA can improve.
At the risk of comparing this demo too much to PES, the tractics screen in FIFA just seems out dated now. PES' system is so revolutionary. Definitely a major selling point for me.
I'll have to look long and hard at the improvements to career mode, but it looks that PES is my game of choice this year. Who knows, though, maybe with longer halves this game will be better.