No it just shows that releasing a game with a lack of advertising, against games like Fallout, The Sims, Fable 3 etc during he same week does.
UFC may have sold alot but at the same time they lost alot of future customers. I am one of those. The game had ALOT of returns on it along with it being traded it.
The little i was able to play EA MMA, it showed me its a good game & if EA keeps at it, will get better. Id have the game now if my funds werent tighter then a fly's butt hole.