[allBthere]

Quote: Originally Posted by aholbert32

You are 100 percent wrong. The UFC owns the "Ultimate Fighting" trademark. The Ubisoft game clearly uses the mark in that description and it is clearly trading off the fame and familiarity of the mark and the UFC name. Its pretty clear trademark infringement.

That may be the case, but I fundamentally disagree with it. Also, how much money do you feel ZUFFA is entitled to?

Their choice to sue is odd as well since no one is buying the game, most people don't even know it exists.

But in the end I disagree with their right to sue over saying "ultimate fighting weapon" in the description on the back of the box. "ultimate fighting weapon" isn't a sport, UFC ultimate fighter or any of that. I think it's a waste of time, money and it's petty.