Operation Sports Forums - View Single Post - EA Going Away From In-Game Ads? Microtransactions Proving Far More Lucrative

jdsmoooth · 12-21-2010, 03:35 AM

Consumers proved that they would pay for DLC long before Zynga and others really caught on... If anyone has played or remembers Everquest and Ultima Online? People were earning items or money that were available in the game and selling them as a true cash commodity on Ebay. We're not talking chump change here either, some items or accounts could go for over $1K. What I'm saying is that some consumers have shown that they are willing to pay extra for game add ons that enhance their experience. It doesn't mean that many, if not most, players won't already be happy with their game as is.

What this does mean is that large companies will have to listen very closely to the pulse of their core buyers if they intend to make money from in game purchases. I think that EA has shown that they will support a game post launch with title updates. People purchasing DLC, should in theory, give EA the ability to financially support a title for a longer period of time. Meaning more free title updates and game tweaks and enhancements for everyone.

12-21-2010, 03:35 AM	#18
jdsmoooth Rookie OVR: 2 Join Date: Nov 2010	Consumers proved that they would pay for DLC long before Zynga and others really caught on... If anyone has played or remembers Everquest and Ultima Online? People were earning items or money that were available in the game and selling them as a true cash commodity on Ebay. We're not talking chump change here either, some items or accounts could go for over $1K. What I'm saying is that some consumers have shown that they are willing to pay extra for game add ons that enhance their experience. It doesn't mean that many, if not most, players won't already be happy with their game as is. What this does mean is that large companies will have to listen very closely to the pulse of their core buyers if they intend to make money from in game purchases. I think that EA has shown that they will support a game post launch with title updates. People purchasing DLC, should in theory, give EA the ability to financially support a title for a longer period of time. Meaning more free title updates and game tweaks and enhancements for everyone.