[Steve_OS]

Check out the article, over at Gamasutra.

Quote:

"EA also said an expected NFL strike in the coming year could have an effect on the company's bottom line, due to the signature Madden NFL American football game franchise, and that this effect has already been factored into its financial expectations. "We, like you, are looking forward to the NFL and the [players] resolving their differences and starting the season on time this year," said EA COO John Schappert, "but in terms of a planning assumption ... we've baked in the most conservative assumption, meaning no season. We're optimistic it can be better than that, so there's an upside." Responding to a question about the impact of stereoscopic 3D on the market, Schappert said he actually thought other technologies were more important to EA and the industry's bottom line."