[DaSmerg]

I know for some of the console folks, this might seem kinda scarey at first. But fact is, this is a more than half decade old idea that's been going on on PC. There are several PC games that are download only.

That being said, EAS would pretty much need a top to bottom overhaul on how they conduct business with their customer base. The reason why it has and continues to work with smaller titles is because of the constant, direct contact with their customers. You just don't see anything remotely close to that with EAS and this move, if done incorrectly, could kill the S in Electronic Arts.

The other part of the focus area that EAS would have to beef up is development. People aren't going to be paying dollars a month and see little to no development of their game.

IMO, I don't know why the two can't be combined, something akin to WoW. Physical release every couple of years for the big updates, scaling subscription fees for the month-to-month and during the pre, in and post season week-to-week updates.

P.S. cloud gaming sounds like a fun idea but have you seen the bandwidth caps out there for many folks? We're going to need a bit of a revelation from many of our ISP's in order for this to work. Plus after this year's PSN hack fiasco, you really want to be having that much customer info readily available online?