Well I mean, what else can they say..."we're coming out small this year!" ??
That was basically all that could be said to follow up stating there would be no blog. Can't imagine marketing 101 teaches you to talk down about your own product!
I'm not trolling or being an arse, I'm just being objective to an obvious point.
I could say "I'm going to be RICH this year" but am I rich because I said so? Or because I actually go become it?
Lets remember marketing is not what makes a game, the game makes the game. Enjoy being excited about a capitalized 3 letter word though