Had something similar on PS3 after I installed 1.02, it would freeze on the start screen on "loading custom shoe data" every single time. I saved my association and Mycareer (both played offline) to a flash drive, and deleted everything, settings, game data, profile...everything.
Once I re-installed the patch everything went ok, just make sure you're alerted about the 2k updates (jerseys, courts, shoes) before you load or edit any of your old files, I think it messed something up for me so I had to re-do this process. Also, you may have to re-edit your myplayer a little bit, and I'm not completely sure your previous VC will remain intact, but I think mine did. Don't quote me on any of this lol but it may be worth a try if you can't even play the game right now.