I found this bit interesting
Obviously skeptical based on past efforts but it seems to me that not only are they attempting to make a solid basketball game but also trying innovate where 2K isn't.
From a personal stand point I'm a big career mode guy and while 2K has a good amount of depth in that area My Player can become very dull and routine and Association is really lacking innovation and polish from an AI stand point for going on 3 yrs now.
I knows its improbable but if on top of having good solid gameplay they also had a Live version of Madden's Career mode they could be a serious contender to kick this new generation off..
I remember reading in the Tech behind Connected Franchise that they were sharing the 'FranTk' or Franchise tool kit with other sports games so I'm eager to see if live is part of that.