Exactly. I cringe every time Simms mentions how well Belichick and Brady work together and how great a coach he is. And he's not even in the game.
As for the split screen showing QB match ups, RB comparisons, or even CB/WR Matchups. Throw in some stat banners and it immerses you into the franchise.
One thing NCAA does which I wish Madden would add is all the stats in the team selection window. Like team leaders, historical stats, etc.