I don't really understand this line of thinking. Sure, I want competition. It's good for business. But if you cant make a go of it then that's on you. I won't support a product if I don't see the value I want in it. That goes for Live, 2K and everything else. I like Live, but it's not worth $60 to me because I'm a "franchise" guy. $30, yeah, I'm on it. It's a fun and easy pick up and play game that me and my buddies could spend hours playing and smack talking. The rest of the time I'm in MyLeague/MyGM mode. If 2K starts slipping I will drop them too. Yeah, it would suck because I love basketball. But there are other games out there worth my time and money that I could get into.