As JBL said, it is No DQ and technically didn't break any rules. Right now WWE is lacking creativity and that's what WWE needs. That to me was a very creative finish to the match, now what I want to know is this. Let's say Lana was in the match, Rusev did what Ellsworth did, would fans not complain because it's Rusev and Lana? If Heyman had done that with Punk in 2013 would people complained or let it go because it was Heyman and Punk. I can see why people are mad but I think this gets the heat on her WWE wants and if anything Bryan will most likely pit Carmella in a match against Becky for the briefcase on Tuesday or a later SD Live episode