Dwight Howard Named Cover Athlete of EA Sports NBA Live 10 (Press Release)

[Steve_OS]

Three-Time NBA All-Star Currently Looking for First NBA Title

Redwood City, Calif. – Thursday, June 11, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Orlando Magic center, Dwight Howard, will be the cover athlete for NBA LIVE 10. A three-time NBA All-Star, Howard is currently looking to lead the Magic franchise to their first NBA Championship. The No. 1 pick of the 2004 NBA Draft was the 2009 NBA Defensive Player of the Year presented by Kia Motors, an All-NBA First Team selection the last two seasons, and stole the show at the 2008 NBA Sprite Slam Dunk Contest with his superhero antics. Additionally, Howard was the starting center of the 2008 U.S. Basketball Men’s Senior National Team which won the gold medal at the Olympics in Beijing. NBA LIVE 10 is currently in development under the EA SPORTS™ brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.

“It’s an honor to be named as the cover athlete for NBA LIVE 10,” said Howard. “This year has been a crazy ride and this is a cool way to cap it off. Of course - there is one more thing I’m on the hunt for that would complete it.”

Featuring several innovations to the core gameplay experience and online game modes, NBA LIVE 10 is bringing a renewed focus to the long-running EA SPORTS basketball franchise. The groundbreaking Dynamic DNA service, driven by Synergy Sports Technology, will make a return in NBA LIVE 10, with significant improvements that will allow players to connect their game to the NBA season like never before.

Along with Howard, regional NBA LIVE 10 cover athletes for France, Germany, Spain and Italy will be named at a later date.

The NBA LIVE franchise has graced multiple generations of consoles for over 15 years, and has sold more than 35 million units lifetime. The game will be available for the PLAYSTATION®3 computer entertainment system, PSP® (PlayStation®Portable) system, and Xbox 360® video game and entertainment system from Microsoft. The game has not yet been rated by the ESRB. For more information, log onto www.nbalive10.com.

[pbz06]

Nice!

Even though I'm a Lakers fan (cough cough, too bad the other game snagged my guy)...I'm still happy to see a likeable and up and coming superstar that has a good personality.

[Tarheel]

I love NBA 2k but I think Live will gain serious ground on 2k this year.

[gametime25]

Screw the Lakers... Anyways NBA Live made the right choice.

[pbz06]

Quote: Originally Posted by gametime25

Screw the Lakers... Anyways NBA Live made the right choice.

lol...screw haters

[left4dead]

I'm glad that EA didn't go with LeBron, because there's no way that I would have ended up buying the game with his image on the cover.

Dwight is alright, even though he is somewhat overrated IMO.

[DubTrey1]

Who cares who is on the cover? I can't wait to see actually how EA jumps up to attempt to take some of the thunder that 2K has going for them -

[Goffs]

lol seems fitting...i kinda saw this coming