12-21-2010, 07:05 AM
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#20
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Rookie
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DLC... Well I've spent 2 years buying EA's cheats for offline franchise. I won't again, mainly because it's starting to detract from what fun I have playing Madden. In my current franchise I haven't bothered activating the World Class Staff or Star PLayer, for example. If I draft a lemon, then that's them apples, and it makes team building more challenging (read, more fun).
Still, it's a source of revenue for EA. I guess the Madden moments are interesting. Would I be prapred to pay not only for the greatest moments of 2010, but the greatest moments of all-time? Or access to every Superbowl in the modern era? Or to be able to start a franchise in, say, 1982 and see if I could stop the Bears? Or pay for additional uniforms? Or to buy certain teams so you can pitch the 72 Dolphins against the 85 Bears? Actually, yes I would.
The question is whether they could get the license for past teams and players. Sadly I doubt they could, but if the DLC is going to be relevant and priced right, then for sure I'd be happy to pay.
The other question is whether they'd charge for features that currently come for free. And if they did, whether they'd drop their retail price. I don't mind paying $30 for a one-season only Madden 11 Basic then adding 10 for offline franchise, but if they start at 60 then expect dollars on top then I'll stay away. Chances are many others would too.
I'm surprised about EA's attitude to in-game ads, though not surprised they're not earning any money from it. Advertising revenue is based on charging for space (be it billboard, mag pages or tv slots) for a limited time. But the in-game advertising in Madden, indeed all games, is fixed. Why? Why not tell Snickers that their Chompetition sponsorship will last 5 franchise years, then after that they need to pay extra, if not then Coke, or whoever, can take up the sponsorship. Same goes for banners in the stadium. Equally stadium sponsorship. Why the fictional brands? Get companies to pay to get their names in the game! Make the Extra Point more interesting by sponsoring that. For PLay Now games, allow companies to pay for their logos in, say, August, then allow them to either pay up for September of get another company in. It would actually help keep Madden fresher for a little bit longer.
And stop advertising Madden in-game. Why do I get the Madden NFL blimp flying over my stadium? Wouldn't Reebok be happy to pay for that bit?
Seriously. EA's in-game advertising strategy is failing because it's the wrong strategy, not because in-game advertising doesn't work.
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