08:17 PM - March 1, 2010 by bang911
Madden NFL 11 fans should expect to purchase digital content this season, according to this write up from IGN.
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""I think we need to move much quicker, in particular with Madden, through a digital world," Moore stated. "You're going to see more announcements there how we digitize our Madden consumer.
It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time," he said. "Even if we do get second sales, we see that as an opportunity to drive digital margins."
"Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added
"We're certainly going to do a lot of that this year." |
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