GoMadden has posted an interview with Ian Cummings, Creative Director of Madden NFL 11.
GoMadden: "Why was it important for the team to slow down development of Franchise and Superstar modes this year? What kind of hurdles had to be overcome that were different from previous seasons?"
Ian: "In simple terms, what we have learned by listening to our community is that people are getting bored. The data backs this up in the fact that less than 10% of our Franchise gamers even make it past year 2, and less than 3% of our Superstar users make it past year 2. As the previous design teams rushed to get Madden NFL 06 and Madden NFL 07 to market, they were forced to make the decision of using rather old technology from PS2-days to create Franchise and Superstar. So as a design team we made the decision to not make any major upgrades to this very fragile (and difficult to update) system and instead focus more on online and gameplay and dedicate people towards planning and working for the future. We have already built one of the deepest console career modes in history with NFL Head Coach 09, and we learned a lot of lessons from that product, so moving forward I am really excited with what we can accomplish once we get a solid foundation and better architecture in place."