05:22 PM - June 15, 2015 by ChaseB
Sean O'Brien, executive producer on NBA Live 16, decided to show off the team's new face-scanning tech, dubbed GameFaceHD, at the start of the presentation. It will be a companion app you can download before the game comes out, according to O'Brien.
In practice, it all looked very simple. You take your phone, hold it up to your face -- halting to look left and right before looking back to the center -- before that image is then uploaded on the app within a couple minutes. From there, it was not made clear how this image then makes it into the game, but presumably the image of your face is brought over to NBA Live 16 by tying your EA account on the app to the same EA account you use in various EA games.
The example they showed did look very impressive in-game, and if the process is truly as seamless as it seemed this will be a nice upgrade to the old "GameFace" tech that EA used in the past. In addition, one can only assume that on some level all this focus on bringing your own character into the world will lead to some sort of "Be A Pro" online mode, but as of now EA is only saying a new NBA Live mode will be revealed later this year.
Lastly, you have to wonder if this tech will slowly makes its way to other EA Sports games in the future.