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Miguelito Kache305's Blog
Posted on February 23, 2012 at 03:57 PM.

Last night I tweeted that the opportunity was there for EA Sports to start promoting their new sim NBA product by taking advantage of All Star Weekend. Not only will fans be engaged with the festivities and the sports media focused on the league but the Tiburon studio that is now developing the series is just minutes away from Orlando.
Now that promotion, viral or otherwise, seems to have started as first noted by Kotaku. Cavs rookie and #1 pick Kyrie Irving tweeted that he was playing NBA Live 13 and then the EA Sports NBA twitter account sent out the picture above. EA Sports then confirmed NBA Live 13 will be the name and that additional news is to come on Monday.
There was never any doubt that EA would drop the “Elite” name however the question was whether they would go back to Live, which has strong recognition value but as a brand deteriorated over the course of the generation, or go with a fresh name. This was probably the best decision as the company can capitalize on the established Live brand rather than having to build up awareness of a new one.
Though they still will have an uphill battle that will take years to recover from let alone become a force in the market they can focus now on the actual product and trying to sell themselves to a skeptical consumer base. EA doesn’t have to worry about hurting sales of a current game and that allows them to start the promotion now while 2K Sports will have to wait until the summer to do so for their upcoming title. That is an angle they are sure to take advantage of and have started to do so with the news today.
# 1 Kentucky_Wildcat23 @ Feb 23
Unless I hear just amazing things about this game I plan on sticking with 2k! They haven't let me down yet!
# 2 abjsuperstar @ Feb 24
they made nba live 13 already..? lol come on now, 2k is the game to buy unless they changed there ****
# 3 Miguelito Kache305 @ Feb 24
I Personally think that EA have a better engine than 2K. They just need to make it work right.. and I also think that EA its coming out with the best online game... Thats the only way they can compete in this Genre for now...
# 4 Mamba94 @ Feb 24
NBA live has commentaries in every langage during game, a really good engine and some unique game mode ( FIBA). So i'm looking foward seeing this nba live 13.
# 5 Miguelito Kache305 @ Feb 24
It would be nice if they include every country team for the FIBA mode.. That would be very nice... I just hope they make the game sim.. with simple controls... But hard to mastered... they also said more info to come on monday... CANT WAIT...
# 6 Miguelito Kache305 @ Feb 24
I Really hope Durant make the cover this year...
# 7 Miguelito Kache305 @ Feb 24
I hope they stay with some of the NBA ELITE Ideas.. to Make the Game More Skills like.. Not base on Rating and Rowling DICES... I Think im getting this game just for a change and to play online.... YEAHHHHH...
# 8 RellyBaby @ Feb 25
Hey EA, wanna know how you can outsell 2k this year? BRING BACK ALL-STAR WEEKEND AND ALL IT'S CONTEST!! And make a decent game with working online(already did with live 10). It's that simple I think...
# 9 garyjr33 @ Feb 25
Bring back a college basketball game or just add it to this game. Now that would be sweet.
# 10 Miguelito Kache305 @ Feb 25 made a video saying that nba live 13 brings college basketball and nba together in one game.. this havent been confirm.. I want to beleave that.. but it seens hard to do it because i dont think the nba would allow that to happend... but that is a great idea... if they do this.. NBA LIVE 13 IS a MOST BUY GAME....
# 11 jersez @ Feb 26
Wasn't really news, I think news is considered cover athlete, features, images or a video. This was more of an observation or you just analyzing Ea sports.
# 12 eye guy @ Feb 27
It's Monday where I live and it's been Monday for 17 hours...
# 13 Miguelito Kache305 @ Feb 27
Today news its Eastern time... lol... Tuesday for You... lol...
# 14 Boogiemanjay @ Feb 27
Whatever game Adds a college sim I'm favoring
# 15 Miguelito Kache305 @ Feb 27

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