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Old 12-08-2004, 08:35 PM   #1
MikeVic
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Info on ESPN games next year

Take it for what you will... I haven't bought any console sports games the past two years, and ESPN isn't on computer... but I know this will piss off some people.

hxxp://insidepulse.com/article.php?contentid=29919
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All good things must come to an end. The $20 price point which was successfully used to stimulate sales of the ESPN American sports titles this year will not last indefinitely, according to comments made by Take-Two executive VP Cindi Buckwalter.

At the UBS Media Week Conference last week, Buckwalter said that Take-Two and partner Sega will seek to return pricing to premium levels for the next-generation console versions of the games.

"We continue to evaluate pricing," she told the conference, according to a Reuters report. "When the next-generation hardware comes out, we do expect to introduce the sports products at premium prices."

The $20 pricing was introduced for the ESPN titles after Sega and Take-Two teamed up to co-publish the range, and has proved successful in improving the performance of the SegaSports titles. Not only that, but they've nearly turned the market upside down putting the pressure on Electronic Arts, forcing them to drop prices on several of its key EA Sports titles in order to stay competitive.

There is only one question, however. Buckwalter's comments confirm that premium pricing will be used for next-generation console SKUs. This is most likely because product development will be more expensive and that the early adopter market is less sensitive to pricing. All well and good. But what about current-gen systems? It's still not clear whether the $20 price will continue to be used for next year's titles on the PlayStation2 and Xbox. We'll just have to wait and see...

Source: Gamesindustry.biz, Take Two
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Old 12-08-2004, 08:42 PM   #2
SackAttack
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For what it's worth, walmart.com has "ESPN Major League Baseball 2k5" listed for $19.82. I'm not sure if that was this year's game, or if it's next year's game. I thought this year's was 2k4, but...
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Old 12-08-2004, 08:48 PM   #3
Eaglesfan27
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Nope, all of the games this year were 2k5.
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Old 12-08-2004, 10:40 PM   #4
Rich1033
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Quote:
Originally Posted by MikeVic

At the UBS Media Week Conference last week, Buckwalter said that Take-Two and partner Sega will seek to return pricing to premium levels for the next-generation console versions of the games.

From what I have read before, and this quote, I take it to mean they will not return to the regular price until XBOX2 and PS3.

So maybe one more year of $19.99?
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Old 12-08-2004, 10:42 PM   #5
stevew
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I will take pleasure in seeing them get their asses kicked when they go back up to 50.
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Old 12-08-2004, 10:45 PM   #6
cthomer5000
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They really have to stay at least 1 more year at these prices. I'm sure a lot of purchases this year were 'experimental' purchases made soley because of the price.
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Old 12-09-2004, 03:04 AM   #7
kingnebwsu
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Next year it should be $20 again, but we'll see.
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Old 12-09-2004, 05:14 AM   #8
mtsouth
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A LOT easier to justify $20 on a game than $50. Bought both NBA2K5 and College Hoops for less than Madden. Think I've already gotten my money's worth out of the ESPN games.
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Old 12-09-2004, 06:14 AM   #9
CleBrownsfan
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Why jump from $20 to $50 - Wouldn't the reasonable price be comparable to their largest competitor - EA?

If Sega was smart I would either keep their prices @ $20 or cap them at $30... IMO people would go back to EA if the price is equal - but I wouldn't
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Old 12-09-2004, 07:09 AM   #10
Philliesfan980
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Quote:
Originally Posted by CleBrownsfan
Why jump from $20 to $50 - Wouldn't the reasonable price be comparable to their largest competitor - EA?

If Sega was smart I would either keep their prices @ $20 or cap them at $30... IMO people would go back to EA if the price is equal - but I wouldn't


Although I'd be disappointed if they decided to raise the price back up to $50, I'd still buy most of their products over EA's simply because, in my opinion, they are better.
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Old 12-09-2004, 07:15 AM   #11
CraigSca
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Although I really like ESPN NCAA Hoops 2K5, I won't buy it next year for $50. would venture to say, however, that one can probably maximize one's profits by setting your price somewhere between the $20 and $50 price point. I'm not sure why game companies continue to hold on to this magic $50 number.
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