Books: "Tipping Point" and "Blink" Anybody here read 'em?

[JonInMiddleGA]

Prompted by this column
http://sports.espn.go.com/espn/page2...=merron/050203

Between the espn interview piece & the little blurbs at Amazon.com on the two books, I'm at least curious (especially about Blink).

Anybody here read either/both of these?

[Kosta]

Originally Posted by JonInMiddleGA

Prompted by this column
http://sports.espn.go.com/espn/page2...=merron/050203

Between the espn interview piece & the little blurbs at Amazon.com on the two books, I'm at least curious (especially about Blink).

Anybody here read either/both of these?

I have read The Tipping Point. It is excellent. Gladwell (you can read most of his New Yorker stuff at www.gladwell.com) has an uncanny ability to understand and explain marketing and psychological concepts in our current social context (and I am a marketing professor that is hard to please).

I faintly recollect that when you are not preaching extreme right-wing politics you work in advertising - which if this is true, makes Tipping Point a must-read for you.

[JonInMiddleGA]

Originally Posted by Kosta

I faintly recollect that when you are not preaching extreme right-wing politics you work in advertising - which if this is true, makes Tipping Point a must-read for you.

You kinda picked up on the same thing I did in your post -- interesting that the only two people in this thread (so far) have a marketing connection. And I after reading the ESPN interview, I wasn't really thinking of this as "a marketing book" but more as "a business book", so that adds a whole different element of interest.

At any rate, thanks for the input, I think these may be going on the list for my next B&N trip.

[Kosta]

Originally Posted by JonInMiddleGA

You kinda picked up on the same thing I did in your post -- interesting that the only two people in this thread (so far) have a marketing connection. And I after reading the ESPN interview, I wasn't really thinking of this as "a marketing book" but more as "a business book", so that adds a whole different element of interest.

At any rate, thanks for the input, I think these may be going on the list for my next B&N trip.

Read his "coolhunting" story on gladwell.com (originally published in The New Yorker). It is a similar premise and style to Tipping Point.

[SunDevil]

I learned about Malcolm Gladwell about three years ago, when Rob Neyer mentioned him in one of his columns. I have read all his books and his columns that he posts on his website. He is a very good writer and I enjoy reading anything that he produced so far.

[BishopMVP]

I've read the Tipping Point and will be getting Blink from the school library once it's returned. The Tipping Point is probably the most interesting non-fiction book I've ever read (with Friday Night Lights), and I've heard nothing but good things about Blink.

[lynchjm24]

I read the Tipping Point and thought it was great, I got through it on a 7 hour flight.

I also learned of Gladwell through Neyer, but didn't buy this book until I saw Chuck Klosterman mention it in an interview. Klosterman is the writer from Spin who had the NBA debate with Bill Simmons a while back. I love the two books by Klosterman by the way, Fargo Rock City and Sex, Drugs and Cocoa Puffs.

I would have thought that this is required reading for anyone in advertising, but it's not really a straight marketing or business book. I actually found the Sesame St. vs. Blues Clues chapter the most interesting and I don't even have kids.