Head of EA provides useful definition of the word "Chutzpah"

[SirFozzie]

http://online.wsj.com/article/SB1183..._whats_news_us

Mr. Riccitiello praises some new games, including Activision Inc.'s Guitar Hero series and Vivendi SA's online World of Warcraft, as well as a music game by Viacom Inc.'s MTV called Rock Band, which EA will distribute. But he says there aren't enough titles that break new ground. He said he believes making sequels is still a sound strategy, as long as they are more innovative than in the recent past.

"For the most part, the industry has been rinse-and-repeat," he says. "There's been lots of product that looked like last year's product, that looked a lot like the year before."

Yeah.. that pretty much nails it. Chutpzah in a bucket.

[gstelmack]

Heh. Given their Madden cash-cow is the epitomy of rinse-and-repeat...

[TroyF]

Unbelievable. (yet here I am about to be sucked in again, UGH)

[dawgfan]

Originally Posted by gstelmack

Heh. Given their Madden cash-cow is the epitomy of rinse-and-repeat...

True. But we as gamers have only ourselves to blame - we keep buying them in enough quantity that EA Sports has little reason to change their modus operandi.