I wonder if we'll see Tough Actin' Tinactin?

JonInMiddleGA · 07-25-2007, 01:40 PM

http://apnews.myway.com//article/200...D8QJOA5O3.html

Jul 25, 1:13 PM (ET)

By JESSICA MINTZ

SEATTLE (AP) - In-game advertising company Massive Inc. will broker ads for some of Electronic Arts Inc. (ERTS)'s top video games this year, including the upcoming "Madden NFL 08" for Xbox 360 and personal computers.

Massive, acquired by software maker Microsoft Corp. (MSFT) last year, said Wednesday it would begin serving dynamic ads to five new EA games - "Madden," plus "Nascar 08,""NHL 08" and "Skate" for Microsoft's Xbox 360, and "Tiger Woods PGA Tour 08" for Xbox and PCs running Microsoft's Windows operating system.

New York-based Massive sells virtual billboard space to advertisers, then delivers ads over the Internet to PCs and Xbox 360 game consoles.

The company's technology tracks the seconds gamers spend in sight of an ad, then charges marketers for every 10 seconds of exposure. Advertisers can redesign their billboards or stadium ads to match current marketing campaigns in the real world.

The company already delivers ads to two lower-profile EA titles, "Need for Speed Carbon" and "Def Jam Icon."

Marketers around the world spent just $26.1 million on dynamic in-game advertising in 2006, according to estimates from Yankee Group, but the researchers project that figure will rise to $100 million this year and $645 million in 2010.

Cory Van Arsdale, Massive's chief executive, said there is huge interest from marketers looking for ways to reach video games' sweet spot demographic: 18 to 34-year-old males, who, according to JupiterResearch, watch less TV than the average Web-connected American, but make up more than half of console gamers.

path12 · 07-25-2007, 01:41 PM

BOOM!

spleen1015 · 07-25-2007, 01:42 PM

With video games taking away from the tv watching market, it is only a matter of time before we see "Grand Theft Auto VII brought to you by Frito Lay".

MikeVic · 07-25-2007, 01:57 PM

Halo 6 would like to remind you to have your pet spayed or neutered!

rkmsuf · 07-25-2007, 01:58 PM

Erections lasting more than 4 hours...

flounder · 07-25-2007, 02:51 PM

This is great! They'll use the extra revenue for better quality control, right? Right?

MikeVic · 07-25-2007, 02:51 PM

Prettier uniforms.

MikeVic · 07-25-2007, 02:52 PM

Dola,

Maybe Maximum Football should have put ads in their game. Then maybe you'd get floating golden arches making a tackle.

johnnyshaka · 07-25-2007, 03:06 PM

Quote:

Originally Posted by MikeVic

Dola,

Maybe Maximum Football should have put ads in their game. Then maybe you'd get floating golden arches making a tackle.

Or better yet, the Burger King!!!

MikeVic · 07-25-2007, 03:07 PM

Quote:

Originally Posted by johnnyshaka

Or better yet, the Burger King!!!

Awesome.

Passacaglia · 07-25-2007, 07:31 PM

I assumed that was all part of the plan -- Spuds McKenzie was waiting in the beer tent for his chance to teleport out on the field.

wade moore · 07-25-2007, 09:06 PM

I'm surprised they didn't mention that they do this for Battlefield 2 which I think sold a ton more than the other games mentioned that do it already...

07-25-2007, 01:41 PM	#2
path12 Coordinator Join Date: Feb 2003 Location: Seattle, WA	BOOM! __________________ We have always been at war with Eastasia.

07-25-2007, 01:58 PM	#5
rkmsuf Head Coach Join Date: Dec 2001	Erections lasting more than 4 hours... __________________ "Don't you have homes?" -- Judge Smales

07-25-2007, 07:31 PM	#11
Passacaglia Coordinator Join Date: Oct 2000 Location: Big Ten Country	I assumed that was all part of the plan -- Spuds McKenzie was waiting in the beer tent for his chance to teleport out on the field. __________________ Pride and Prejudice -- an FOF9 Lions dynasty, starting 1966

07-25-2007, 01:42 PM	#3
spleen1015 Coordinator Join Date: Sep 2003	With video games taking away from the tv watching market, it is only a matter of time before we see "Grand Theft Auto VII brought to you by Frito Lay".

07-25-2007, 01:57 PM	#4
MikeVic Head Coach Join Date: Mar 2003 Location: Hometown of Canada	Halo 6 would like to remind you to have your pet spayed or neutered!

07-25-2007, 02:51 PM	#6
flounder High School Varsity Join Date: Mar 2005 Location: Lynchburg, VA	This is great! They'll use the extra revenue for better quality control, right? Right?

07-25-2007, 02:52 PM	#8
MikeVic Head Coach Join Date: Mar 2003 Location: Hometown of Canada	Dola, Maybe Maximum Football should have put ads in their game. Then maybe you'd get floating golden arches making a tackle.

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