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Old 05-11-2011, 05:54 PM   #1
Raiders Army
Coordinator
 
Join Date: Oct 2000
Location: The Black Hole
Get fat for $20

Get a year's worth of Krispy Kreme donuts for $20

$20 for three dozen glazed doughnuts and one doughnut and a coffee every day for a year.

Man, if I lived in Arizona...

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Old 05-11-2011, 06:05 PM   #2
Ryan S
Quarterback
 
Join Date: Oct 2000
Location: London, England
How in the world does this make sense for Krispy Kreme?
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Old 05-11-2011, 06:13 PM   #3
PraetorianX
High School JV
 
Join Date: Mar 2003
Quote:
Originally Posted by Ryan S View Post
How in the world does this make sense for Krispy Kreme?

Dunno, but it makes me wish I lived in Arizona.


Maybe they expect that most people will want more than one doughnut? Or that they'll want (and be charged) for another coffee. I assume they probably only give you a smallish coffee anyway.

Probably mostly a way to generate loyal customers.
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Old 05-11-2011, 06:15 PM   #4
digamma
Torchbearer
 
Join Date: Sep 2001
Location: On Lake Harriet
A couple of theories:

1. Loss leader--take a hit on the coupon to get people into the store every day where they won't just settle for their one free donut. Expand the customer base, etc.

2. Immediate revenue--Not everyone who buys one is going to come in to collect their free donut every day. A few won't come back at all.
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Old 05-11-2011, 06:27 PM   #5
molson
General Manager
 
Join Date: Oct 2002
Location: The Mountains
Drug dealers do the same thing
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Old 05-11-2011, 06:52 PM   #7
Mota
College Starter
 
Join Date: Jan 2001
I'd go for the coffee and skip the donut 90% of the time. I pay $1.60 a day for my coffee.
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Old 05-11-2011, 07:36 PM   #8
stevew
Hall Of Famer
 
Join Date: Dec 2003
Location: the yo'
You know there's a couple KK workers who had their day ruined by this.
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Old 05-11-2011, 07:58 PM   #9
M GO BLUE!!!
Pro Starter
 
Join Date: Sep 2005
In your blind exuberance you missed something.

The offer is three dozen & a 365 card for $20. The car is good for a free donut & coffee every day for a year. So it is NOT for three-friggin-dozen donuts & a coffee every damn day (thank god!)
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Old 05-11-2011, 08:41 PM   #10
MizzouRah
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Join Date: Sep 2002
Location: Troy, Mo
The one out here went out of business.. now it's hostess
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Old 05-11-2011, 09:20 PM   #11
Passacaglia
Coordinator
 
Join Date: Oct 2000
Location: Big Ten Country
Quote:
Originally Posted by M GO BLUE!!! View Post
In your blind exuberance you missed something.

The offer is three dozen & a 365 card for $20. The car is good for a free donut & coffee every day for a year. So it is NOT for three-friggin-dozen donuts & a coffee every damn day (thank god!)

He didn't say it was. He said it was "three dozen glazed doughnuts and one doughnut and a coffee every day for a year" -- it wasn't said very clearly, but I'm pretty sure he wasn't trying to say it was three dozen every day.
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