revrew
03-02-2004, 12:56 PM
My biggest client, CTI, just released the following press release. New website where you can "read all about it." (I added the bold).
Carol Stream, IL - March 2, 2004 - Mel Gibson's record-breaking
movie, The Passion of The Christ, has helped launch the new
movies resource from Christianity Today magazine,
ChristianityTodayMovies.com, with more than 300,000 page views in
its first 10 days.
"After about six months of planning, it's a thrill to finally
deliver Christianity Today Movies to the general public," said
Mark Moring, the site's managing editor. "Our company,
Christianity Today International, aims to 'engage, encourage, and
equip the church worldwide,' and part of that equipping process
includes helping believers know how to interact with pop culture
- including movies. Christianity Today Movies hopes to help its
readers be more discerning when it comes to all things Hollywood,
and I think we deliver on that note."
The new website offers more than 20 original articles and
interviews related to The Passion. In addition to these
movie-related features from CT magazine (including print and
web-exclusive stories), the movie site is also pointing to
literally hundreds of articles related to The Passion from
outside sources in CT's Film Forum and Weblog weekly sections.
"The early feedback on the website has been phenomenal. In its
first 10 days online, we've received in excess of 500 e-mails,"
continued Moring. "Most of those have been reactions to The
Passion of The Christ, and we're sure that kind of volume will
eventually slow down. But it's a clear indicator that people are
not only checking us out, but wanting to interact - not just with
us, but with the culture at large. We couldn't be happier with
the way things have started."
The site's unofficial motto is "biblical perspectives on
contemporary cinema." CT plans to accomplish that primarily
through film reviews, but also through commentary, interviews and
the occasional news item. CT has been a trusted source for
evangelicals for almost 50 years, and they will bring that same
trust to this movies site.
"Our staff-written reviews will include two perks," said Moring.
"The first is 'Talk About It,' a handful of discussion starters
for after the film - whether that's at the dinner table with the
family, at Starbucks with a friend, or in your small-group Bible
study. The second is 'Family Corner,' a paragraph just for
parents as they consider whether or not to take their kids to the
film. We want to help believers be discerning. They need to know
what to make of this whole Hollywood thing."
The site didn't launch with The Passion alone. The site initially
went online with reviews of new films, Against the Ropes and
Confessions of a Teenage Drama Queen. The site also featured
reviews of recent films, Miracle and Master and Commander.
Reviews of recent DVD releases included The Fighting Temptations,
Secondhand Lions, plus an interview with actor Haley Joel Osment.
Daily updates of the site have since added more features,
reviews, and interviews. The latest reviews include the thriller,
Twisted, and Golden Globe Winner, Osama.
Carol Stream, IL - March 2, 2004 - Mel Gibson's record-breaking
movie, The Passion of The Christ, has helped launch the new
movies resource from Christianity Today magazine,
ChristianityTodayMovies.com, with more than 300,000 page views in
its first 10 days.
"After about six months of planning, it's a thrill to finally
deliver Christianity Today Movies to the general public," said
Mark Moring, the site's managing editor. "Our company,
Christianity Today International, aims to 'engage, encourage, and
equip the church worldwide,' and part of that equipping process
includes helping believers know how to interact with pop culture
- including movies. Christianity Today Movies hopes to help its
readers be more discerning when it comes to all things Hollywood,
and I think we deliver on that note."
The new website offers more than 20 original articles and
interviews related to The Passion. In addition to these
movie-related features from CT magazine (including print and
web-exclusive stories), the movie site is also pointing to
literally hundreds of articles related to The Passion from
outside sources in CT's Film Forum and Weblog weekly sections.
"The early feedback on the website has been phenomenal. In its
first 10 days online, we've received in excess of 500 e-mails,"
continued Moring. "Most of those have been reactions to The
Passion of The Christ, and we're sure that kind of volume will
eventually slow down. But it's a clear indicator that people are
not only checking us out, but wanting to interact - not just with
us, but with the culture at large. We couldn't be happier with
the way things have started."
The site's unofficial motto is "biblical perspectives on
contemporary cinema." CT plans to accomplish that primarily
through film reviews, but also through commentary, interviews and
the occasional news item. CT has been a trusted source for
evangelicals for almost 50 years, and they will bring that same
trust to this movies site.
"Our staff-written reviews will include two perks," said Moring.
"The first is 'Talk About It,' a handful of discussion starters
for after the film - whether that's at the dinner table with the
family, at Starbucks with a friend, or in your small-group Bible
study. The second is 'Family Corner,' a paragraph just for
parents as they consider whether or not to take their kids to the
film. We want to help believers be discerning. They need to know
what to make of this whole Hollywood thing."
The site didn't launch with The Passion alone. The site initially
went online with reviews of new films, Against the Ropes and
Confessions of a Teenage Drama Queen. The site also featured
reviews of recent films, Miracle and Master and Commander.
Reviews of recent DVD releases included The Fighting Temptations,
Secondhand Lions, plus an interview with actor Haley Joel Osment.
Daily updates of the site have since added more features,
reviews, and interviews. The latest reviews include the thriller,
Twisted, and Golden Globe Winner, Osama.