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View Full Version : OT - Fascinating. Actors Selling Policy


NoMyths
03-16-2004, 04:18 PM
This is a must-read. Important enough that I'm not offering any opinion to 'taint' the information. ;)

It's short. Please read it.

Link: The Actuary and the Actor (http://www.nytimes.com/2004/03/16/opinion/16TUE2.html) (From the New York Times)

Full Text:
An Orwellian taint is emerging in the Bush administration's big victory last year in wringing the Medicare prescription drug subsidy from a balky Congress. The plan is being sold to the public through propagandistic ads disguised as TV news reports, and it turns out the government's top Medicare actuary was muzzled by superiors during the debate about the program's price tag.

Richard Foster, one of the government's foremost Medicare experts, says he was ordered not to provide requested information to Congress last fall when doubts were being raised about the drug benefit's cost. The administration denies this, but a ranking former official has confirmed Mr. Foster's story. As the bill was being considered, Mr. Foster privately cautioned that its cost could amount to as much as $600 billion, while the White House publicly stuck to the Congressional Budget Office figure of $400 billion over 10 years. The administration eventually conceded a cost of $534 billion, but only after the bill was safely signed into law.

With program in hand, the administration then attempted to rally support — and take political credit — with government-produced TV ads masquerading as news reports. Actors were hired by the Department of Health and Human Services to pose as television journalists purveying faux upbeat "news" segments about the expanded Medicare coverage. The hope is that TV stations will air them as their own. In one version, anchors are offered a script in which they promise that "reporter Karen Ryan" — an actress — will explain the details of the new drug plan.

This sleight of hand only deepens doubts about White House credibility on a complex issue. The public deserves straightforward information about the changes in Medicare, and federal agencies should not be engaging in political spin. This is no way to run a democracy nourished by information and taxpayers' money.

JonInMiddleGA
03-16-2004, 07:21 PM
Actors were hired by the Department of Health and Human Services to pose as television journalists purveying faux upbeat "news" segments about the expanded Medicare coverage. The hope is that TV stations will air them as their own. In one version, anchors are offered a script in which they promise that "reporter Karen Ryan" — an actress — will explain the details of the new drug plan.
I'm not going to offer this possibility as any sort of a 'sure thing' since I haven't seen the piece(s) in question, but I'll be doggoned if this doesn't sound an awful lot like the pre-packaged video press releases that quite a few federal agencies have been offering to TV stations for something in the neighborhood of the past decade or so. What brought that to mind was the bit about "The hope is that TV stations will air them as their own.".

That's pretty much the way the ones I'm familiar with are always packaged & are pretty standard fare for newsrooms big & small these days. I've seen a few along the way that will even customize the reports with a particular station's call letters/slogan/whatever. It's something that began to take on some popularity as full-time "Washington beat" reporters became less & less common.

I've seen quite a few of them over the past several years & have yet to see one that I took for anything other than the spin that the agency and/or administration wanted the item to get. And that's under administrations of both flavors.

I'm not offering any opinion to 'taint' the information. ;)
Actually, you didn't have to taint it ... the source took care of that for you http://dynamic2.gamespy.com/%7Efof/forums/images/smilies/wink.gif

CamEdwards
03-16-2004, 07:54 PM
Jon,

That's exactly what they are: VNR's. I used to get two or three of these every day when I was producing the health segment at a local television station. Standard procedure is to throw them in the circular file... unless you can cull some stock video out of them. I've yet to meet anyone who's actually aired one of these things.

Franklinnoble
03-16-2004, 08:40 PM
This happens all the time in print media. It doesn't surprise me that it would happen with television.

Craptacular
03-16-2004, 08:47 PM
That reminds me ... I need to renew my subscription to Taint magazine.