Ticket P1's

[Tex Schramm]

Are there any Ticket P1's on this board? When the Quincy Carter news broke, some people on here were saying they had heard it on Sportsradio 1310. Just curious...

And if you are out there, maybe you can tell me what P1 means? I've been a Ticket listener for a long time, and I've never been able to figure it out.

This time of year is the biggest void in sports. No NFL, NBA, or NHL...and Norm Hitzges is on vacation for three weeks.

[sachmo71]

I believe that P1 is a radio industry term for listeners who listen to one station almost exclusively. There are also P2s and P3s, and they suck.

I don't listen to the ticket much anymore, but if you get a chance to listen to an ask the Hardline show, they usually address this question once a year. Try listening the week before a holiday, or the last day before they go on vacation. You can learn a lot about their "crazy" inside jokes.

[VPI97]

I'm probably mistaken, but I think 'P1' refers to a radio station's core audience...the section of the audience who tune in every day no matter what.

Edit - What sachmo said :)

[JonInMiddleGA]

P1's = Listeners of a given station who also listen to that station more than any other station.

They're basically your most loyal core audience.

P2 = Preference 2 -- Listeners who listen to you 2nd most among all other stations. These are the listeners that you'd love to convert to P1's.

P1/P2/P3 are mostly looked at by Program Directors, etc., as a tool to figure out which listeners are "married to you", which ones might consider a "marriage proposal" and which ones would "date you" but aren't really ready to make a committment.

[NoMyths]

They're also known as Ticket PWNS.

[JonInMiddleGA]

Addendum -- Where P1's also come into play, from a sales standpoint, is when buyers start looking at "audience duplication". Let's see if I can explain this in 1,000,000 words or less.

Okay, I gotta buy some commercials, and I want to reach as many people as possible with them, aka I'm looking for "Reach".

If you've got a lot of P1's, then the only way I can reach those people is by advertising with you. Whereas if you're total audience has a lot of P2's & P3's, I can hit them by going to their P1 station & reduce/eliminate the buy for your station altogether.

[MikeVick7]

I'm a P1. :) I listen to that station almost all day at work. It took me a while to get used to it though. I just moved here from Minneapolis 2 1/2 years ago and I was used to listening to the Fan up there. I actually still do via the net. I actually kinda trade off between the two stations throughout the day depending on the program.

[sachmo71]

I just couldn't take the schtick anymore. When they do talk sports, they are interesting.

[Tex Schramm]

Thanks guys, this is interesting to hear about how radio sales and marketing works. I work in Memphis, TN, and ClearChannel is on the floor above us, and I've always kind of been surprised at how large their sales and marketing workforce is relative to the production staff.

Sachmo I hear you. Dunham & Miller, and the Hardline, seem to barely ever talk about sports. That's why I love Norm Hitzges. He only gets that 10am-noon spot, and he's all about sports anyway, so you get two hours of pure sports talk. I think he has better insight than anybody in the business, but I'm probably biased.

Listening to it on the internet gets a little old, though, because in place of the commercials they just play the same "Classic E-Breaks" over and over again. I bet I could recite all of them from memory by now.