MrBug708
08-02-2005, 11:49 PM
By DENNIS K. BERMAN
Staff Reporter of THE WALL STREET JOURNAL
August 2, 2005 7:05 p.m.
German athletic-apparel maker Adidas is near a deal to buy U.S. rival Reebok International Ltd., according to two people familiar with the matter, in a bold stroke to challenge the supremacy of market-leader Nike.
Exact terms of the deal could not be learned Tuesday night, but one person familiar with the situation said a deal could come soon.
Reebok, based in Canton, Mass., has a market capitalization of $2.6 billion, and has revitalized its brand after repeated cold spells in the fashion-conscious market for athletic shoes and gear.
Staff Reporter of THE WALL STREET JOURNAL
August 2, 2005 7:05 p.m.
German athletic-apparel maker Adidas is near a deal to buy U.S. rival Reebok International Ltd., according to two people familiar with the matter, in a bold stroke to challenge the supremacy of market-leader Nike.
Exact terms of the deal could not be learned Tuesday night, but one person familiar with the situation said a deal could come soon.
Reebok, based in Canton, Mass., has a market capitalization of $2.6 billion, and has revitalized its brand after repeated cold spells in the fashion-conscious market for athletic shoes and gear.