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View Full Version : Racially Insensitive, Clever Marketing, or Both?

Logan
08-28-2007, 08:41 PM
I didn't have the balls to just put the product name in the title. So I'll ask...is this completely wrong, smart marketing since no one would be talking about it otherwise, or a combination?

http://www.engadget.com/2007/08/24/trekstor-showcases-i-beat-blaxx-portable-media-player/

TrekStor showcases i.Beat blaxx portable media player

Posted Aug 24th 2007 11:41AM by Darren Murph
Filed under: Portable Audio, Portable Video

Surely not as flashy as the gilded i.Beat organix seen at last year's CeBIT, TrekStor's i.Beat blaxx still looks mighty fine in its own right. Debuting at IFA, this diminutive player weighs in at just 26-grams and features a 1.3-inch 160 x 128 resolution display, MP3 / WMA / OGG / WAV / SMV file support, a built-in FM tuner, line-in port, a rechargeable Li-ion, and USB connectivity. The units arrive in both 2GB and 4GB flavors and come bundled with a set of Sennheiser headphones, and while the least capacious iteration will ring up at €119.99 ($162), you can double the storage space for just €30 ($41) more.
st.cronin
08-28-2007, 08:43 PM
?

I don't understand?
Rizon
08-28-2007, 08:44 PM
?

I don't understand?

QFT
Logan
08-28-2007, 08:45 PM
I'm the only one who wouldn't go around yelling the name of this product?
Noop
08-28-2007, 08:46 PM
Funny name.
MikeVic
08-28-2007, 08:47 PM
I'm the only one who wouldn't go around yelling the name of this product?

I wouldn't.
Klinglerware
08-28-2007, 08:51 PM
no FLAC
JonInMiddleGA
08-28-2007, 08:51 PM
I'm the only one who wouldn't go around yelling the name of this product?

Depends on the neighborhood ;)
JonInMiddleGA
08-28-2007, 08:54 PM
Looks like they changed the name.

http://gizmodo.com/gadgets/oops/trekstor-renames-ibeat-blaxx-after-a-bit-of-self+flagellation-293667.php
TroyF
08-28-2007, 08:56 PM
None of the above. It's just stupid. Probably a foreign company who has a series of MP3 players in different colors with similar type of names. Just a dumb marketing department.
Logan
08-28-2007, 08:57 PM
Looks like they changed the name.

http://gizmodo.com/gadgets/oops/trekstor-renames-ibeat-blaxx-after-a-bit-of-self+flagellation-293667.php

Well then. Good hunting.
Pumpy Tudors
08-28-2007, 09:54 PM
What a relief. When I saw the thread title, I thought this was going to be about my YouTube video.
Mustang
08-28-2007, 09:59 PM
I.beat blaxxx isn't even in the realm of

http://retrocrush.buzznet.com/archive2/offensive/chinesecherry.jpg

or

http://retrocrush.buzznet.com/archive2/offensive/injunorange.jpg
Logan
08-28-2007, 10:17 PM
What a relief. When I saw the thread title, I thought this was going to be about my YouTube video.

You never cease to amaze me.
ThunderingHERD
08-29-2007, 06:51 PM
LOL @ the comment on Gizmodo:


"blaxx" was chosen, because the player is designed with an elegant black piano finish.

Well, that makes sense. I've got a Steinway blaxx gr@nd P1@n0. It's fucking elegant and shit.