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View Full Version : OT: "Shock and Awe" branding


JonInMiddleGA
04-11-2003, 08:30 PM
from AP story (http://apnews.myway.com//article/20030411/D7QBIOH02.html)

Sony Tries to Trademark 'Shock and Awe'

Apr 11, 4:57 PM (ET)
By PETER SVENSSON

NEW YORK (AP) - A day after U.S. allied forces marched into Iraq, Sony applied for a trademark on the war's catchphrase, "shock and awe," for use as the title of a video game, according to a filing with the U.S. Patent and Trademark Office.

It was unclear if Sony had any plans to make use of the name.

The U.S. Patent and Trademark office has more than a dozen recent applications for uses of the phrase, ...

The phrase "shock and awe" was coined, but apparently not trademarked, by military strategist Harlan Ullman in a 1996 publication.

JonInMiddleGA
04-11-2003, 08:30 PM
I think I'll go file the application for "Shock and Awe Condoms"

path12
04-11-2003, 09:01 PM
"She'll explode with pleasure"