IKEA introduces the "BOOKBOOK"

[Thomkal]

Very clever ad from IKEA:

IKEA Catalog 2015: IKEA Singapore Ad Video (http://time.com/3265308/ikea-catalog-2015/)

[Peregrine]

Hmm I thought this meant Ikea was going to start selling the TwelveSouth product.

BookBook for iPad - Twelve South (http://www.twelvesouth.com/product/bookbook-for-ipad)

[whomario]

Funny idea, nice execution :)

in a similar spirit an oldie but goldie: <iframe width="420" height="315" src="//www.youtube.com/embed/pQHX-SjgQvQ" frameborder="0" allowfullscreen></iframe>