Rate Logo Changes!
 

Any time a company changes their logo, put the pic in and lets critique!

Apparently this one happened a month ago, but I just noticed: The Comedy Central logo change



I rate this one pretty lowly. Around a 2 I would say, their first logo was quite distinctive, this new one is blah, like an incomplete copyright sign.

My wife and I just noticed this last night and yes, it is awful. What genius decided to change the CC logo anyway? The old one was perfectly fine.

That looks like the on/off switch, or on/off light, or something, on some electronic device I own, can't put my finger on which one.

When I look at it, I see a copyright logo. Meh.

Who are the ad wizards who came up with this one?!

It does look like the power button on my computer & monitor, just sideways. Screams "comedy" to me. Ha. Ha.

The CC one is definitely bad. I don't have cable, and was at a friend's over new year's and saw it. I was wondering how long it had been changed -- could've been 3 years and I wouldn't know the difference. :)

Here's another recent one:

Starbucks:


Don't see the point of this one. And I hate the new Comedy Central one.

I think the CC logo is really bad...like somebody should lose their dam job bad.

I would think they'd be better off putting the word "Comedy" in a circle. That would be pretty vanilla...but at least it would make some sense.

The 2 C's is just horrible. It does look like the copyright logo (which would be ironically funny if they were sued over it...and funny on multiple levels) or the power button. Also kind of reminds me of Comcast too.

It actually reminds me of the Creative Commons logo too. Even more so than the Closed Caption.

I think taking off the name and having just the logo is a mistake. If someone was walking around with that cup, I am not sure if I would recognize it was from Starbucks or not. I don't think that picture is iconic enough.

That's what I was thinking.

Starbucks logo is extremely solid. I give it a 4.5 out of 5. Clean. Still has roots in the old logo, which has massive recognition value.

I don't recognize the new logo. I don't think I've even seen it yet. All of the coffee and everything we get for my wife still has the 1992 logo on it here.

If I saw the 2011 logo for them before seeing this thread, I don't think I would have immediately thought Starbucks, I think the 1992 one with their name is much better.

Never noticed the "girl" in the Starbucks logo until now. I certainly wouldn't have recognized it as being a cup from Starbucks if I saw somebody walking around with it.

new Starbucks > new Comedy lartneC by a large margin

All of these new logos are terrible.

Seeing the new Starbucks logo makes me think "Gee...Land O Lakes makes coffee now?"

DING!

I don't see knees that we can turn into boobs.

If I saw that Starbucks cup, I would have no idea where it is from. To me, the Starbucks Coffee lettering in a circle is their logo. It is what they are known for.

I noticed this in the store the other day. The Vac then Steam logo looks like it says VAG Steam.

Yup, I can see that.

NBC Universal is now NBCUniversal under Comcast with all new logo sans Peacock.

Why get rid of the peacock! And thanks for that site link, I find marketing/brand/etc. interesting.

Bad decision to toss out the Peacock. I love the font selection very nostalgic, but the Peacock needs to be there.

i guess this happened at the end of 2010? i missed it

Finally, a new one I like!

Yep that Nationals change is a big improvement.

New branding for the TB Lightning:



The patch (last one) reminds me a little of a logo I did for NoMyths.

:confused: The trend is to a more descriptive logo (i.e., making sure your name is prominent). What 21C posted would be the trend for Starbucks - to a green circle, which you probably would find solid.

I imagine that Starbucks is big enough to make a less recognized image logo popular at this point. If they have a strategic reason to want the image to stick out over the words they can force feed it in the short term and create the change over a longer term.

This is marketing. It doesn't matter if it's pretty or not, they'll just pump money into marketing to ensure it equates with a product. Remember when everyone was up in arms over the name "Wii"?

Comedy Central probably just wanted to change up their logo to appeal to a younger generation that didn't grow up with the original look(let's be honest, it's getting dated). Clean it up and simplify it. I actually don't think it's horrible(not that it's any good), the upside down central bugs me.

New, alternate Starbucks logo

Somewhat NSFW

I was recently at Chuck. E Cheese for my niece's birthday. Let me just say this new mascot and logo is one small step in a loooooong list of needed changes for this place.

Bring back showbiz pizza and this guy who will never be not cool!!!

Old mouse makes me think fun for the entire family. New mouse makes me think moshpit, pot, and jailtime. The new logo is probably a better representation of a day at Chuck E. Cheese.

There's a pretty good documentary out there about Showbiz Pizza. I will never forget it, and had no idea it became Chuck E Cheese.. Loved that band as a grade school kid.

I feel like many of these new logos are just people picking a font and writing their company name. Maybe we should re-design them.

Problably some Ivy League MBA people who have no pulse on taste or design.

What's the purpose of the girl for a Starbucks logo?

I suddenly have the urge to go to Chuck E. Cheese.

Hilariously relevant...

Woman faces charges after attack at Chuck E. Cheese's - Pittsburgh Post-Gazette

but now it's not a pizza box. I don't know why you would change the old one

Well, some (including me, to some extent) think that good logos/iconography can stand on their own without text. Some (like Starbucks above) have moved in this direction. I personally like this one, because it actually accentuates the domino. The old one I actually forgot it was there - I saw a square but not the domino.

I agree. I never realized it was supposed to be a pizza box.

If you just showed me the new one without any context I would have no idea what product it was for.

You wouldn't identify it as a domino? Or you wouldn't make the leap from that to corporate logo?

I might pick up on the domino shape, it's hard to know because it is so obvious when it's in context. But I probably wouldn't leap to "Domino's pizza joint", at least not without a bit of thinking.