Franchise Tag
 

The league I am currently in limits the amount of renegotiations that you can play in the initial season, however, you do get the option of using the franchise tag.

I have two players who are in the final year of their contract, I need to decide which one to renegotiate a five year deal with and which one to use the franchise tag on, and give a multi-year deal to.

My question, does the player's loyalty come into play with the franchise tag? In other words will a more loyal player to an organization get over being tagged as opposed to a player who has little loyalty to the organization?

yes

franchise is at least -25 loyalty points I believe.