Defense is extremely familiar with this playcall
 

Why does this come up after like 20 pass plays and the rest of the passes are incomplete for the rest of game?

Literally had a game the other day where I was 20/20 to start the game (incredible) then I had 10 straight incompletions even on screens which I hadnt used all game.

The idea behind familars is to avoid one dimensional offenses. It would not be realistic to build a team with only a stud QB and WRs, then throw 70 passes a game. With the revised game planning features in FOF 8, it will be interesting to see if the need for familars goes away (at least in MP leagues).