Can I get an Amen.
I have to wonder why it has taken so many years for Nielsen to come to the conclusion that this huge segment of the viewing population should be counted? Were they trying to control the ratings?
hxxp://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=49352
Quote:
STARTING IN 2007, THE GREATEST component of out-of-home viewing--college students--will now be counted by Nielsen. Come Jan. 29, Nielsen will record college viewing from new people meters hooked up in hundreds of dorm rooms, fraternities, sororities and off-campus housing in the United States. "Generally, college students watch 25 to 30 hours of viewing a week," says Jack Wakshlag, chief research officer of Turner Broadcasting. "Up until now, that viewing had been counted as zero."
Which shows will benefit? Younger-skewing networks and shows, late-night, and sports programming.
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