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You need to have awareness of something before you will have enough push to get a cure.
Look at what Magic Johnson did for HIV awareness. He obviously did some things in his life and marriage that were not kosher, but he did two very positive things by coming forward. First, HIV isn't JUST a gay men's disease, I don't think that hit home for Joe and Jane Sixpack before he announced it.
Second, and most important, he talked about the dangers of that lifestyle. Kids learned that it was preventable. He has saved lives by being honest about being slutty.
And, as an added bonus, he's still in good health almost twelve years after being diagnosed. He is proving that you can have a reasonable life after receiving that devastating news.
Remember, cancer wasn't even discussed thirty years ago, we have come a long way.
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