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Originally Posted by larrymcg421
Okay, but to employ said strategy McCain will be missing the same opportunities on the issues as Obama will. Not to mention the fact that this study was done without people hearing Obama's response. It's possible that the ad could actually be backfiring.
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If you keep hitting at something that has a perceptible effect, even if some of the hits don't hit their mark, it most likely will stick. Especially when you keep your opponent on the defensive.
Also, McCain has been behind for most of the campaign and Obama's main push was a different kind of politics. If McCain can drag Obama into the muck, that is marginalized and helps bring him down in the polls.