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Is this any different than writers having patrons (to whom the book was dedicated and whose views would be reflected positively in the plot/conversation)? This was SOP in the writing game for generations.
The problem here seems to be less that product placement existed -- because, honestly, writers have been doing this sort of thing for a long time for free in an attempt to create versimilitude -- than that it was executed clumsily. (About which I won't say that it surprises me given the author or anything else, because I've never read James Patterson.)
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