Quote:
Originally Posted by JonInMiddleGA
The latest study was released in late February, shows viewing up to 151 hours per month for the average viewer which is an all-time high.
http://blog.nielsen.com/nielsenwire/...4q08_final.pdf
Several interesting tidbits in that study btw, including
31 percent of Internet activity occurs when consumers are also watching television.
At 7 hours, 11 minutes per month, “timeshifted TV” is watched at double the pace as video online. But young viewers (18-24) watch video on the Internet and on a DVR at the same rate: about 5 hours per month.
Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men. |
The timeshifting numbers have to be a bit weird to really get value from. Is an all-out "average" really telling us that much? Because an average for someone that owns a DVR is clearly different from someone that doesn't own one. If you're in advertising, wouldn't you rather just know how many of them have a DVR and how often they use it?