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Originally Posted by SirFozzie
U.S. Console Sales Take Another Big Hit In June - Console Wars - Kotaku
"On the other end of the scale, without the help of Metal Gear Solid 4 and Grand Theft Auto IV, PS3 sales dipped from 405,500 last June, to 164,700 this June."
That's a near 60% drop in sales. Yes, a price cut will help slow the bleeding, but Sony's dreams of 30% more fiscal year over year in sales is just that at this point. A pipe dream. They don't have the horse power, and they will not be able to get the view that it is a luxury item in a horrible economy to change. Their main opponent, the 360, is the only sales unit to be going up in sales at this point. The gap is not shrinking, it is widening.
Sony has to realize at this point they are not only going to be #3 this generation, they are going to be a DISTANT #3. Well, I doubt they're smart enough to realize that, they are still thinking in terms of a ten year cycle, yadda yadda yadda... it's pride only keeping them from admitting the truth.
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This is the same company that desperately needs to move more PSPs and they finally come out with the PSP Go which looks interesting, but they decided to price it at $249 even though it costs less to make than current PSPs. Reason?
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When you introduce a new piece of hardware you have the opportunity to say there is a certain premium that is associated with it, and we took that into account.
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They seem to be happy with their position as long as they're milking as much money out of the people that are buying their consoles as possible.