So my 11-year-old daughter is very much in a save-the-whales / save-the-apes / save-the-etc mindset. Very admirable.
She took the initiative to do a cute little fundraiser to raise $20 or $30 to donate to this cause, so I went to the WWF website [no, not the wrestling one] and made a donation using my credit card.
Since then, probably three times a week [minimum] I get giant, thick mailings from WWF asking me to support whatever the current initiative is. I've probably got 150 in the past year or so. I cringe at the money they're basically wasting, and think about what a poor fundraising policy it is to blast with expensive mailings every person who makes one modest donation.
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