The reason I mention New Mexico and Utah as possibilities for the Pac Ten is that they have significant presences in slightly smaller markets. Salt Lake City is the #31 DMA, Albuquerque/Santa Fe is #44. Compare that to Lubbock (#143).
Kansas would help a lot with #32 Kansas City and #69 Wichita.
The idea is bringing a solid academic school from mid-major to major is an expansion possibility. New Mexico represents a real opportunity without greatly adding to travel costs (especially if paired with Colorado). One similar example is how quickly Connecticut has moved from I-AA to a school on the fringe (outside fringe, but still in discussions) of a Big Ten bid.
There aren't that many opportunities remaining like that.
Sounds like Maryland might be in play now. A top-notch academic reputation, long athletic history, significant access to two major markets. It would be interesting if the Big Ten added only Notre Dame, Maryland and Nebraska. I could see that working.
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