Quote:
Originally Posted by molson
And again, WWE heels rarely win clean, forever, for 50 years.
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If they're winning clean consistently against credible competition, then they aren't heels. That's not a WWE rule, that's a wrestling rule.
Goes back to what makes Heely McHeel a heel in the first place. Cheating, getting outside help, finding loopholes, etc., is a big part of that. And the cool heel era reduced the power of simply being obnoxious to make a heel.