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Originally Posted by Mizzou B-ball fan
If what the conference members got was 'scraps', we want more of that. The non-UT teams got HUGE increases over the last deal. This deal doesn't even include the money that all schools will split from NU and CU buyouts and the apparent Big 12 network that will be created by the other nine schools (it appears that OU may opt not to create their own network).
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Only the bottom five teams got scraps. Texas, A&M, and Oklahoma got filets.
It is a good deal and great news for Kansas/KSU/Missouri/Baylor/Iowa State, as it still keeps them in the neighborhood, but they are living in the smallest houses while their conference mates are living in mansions and have vacation homes. It is a great deal for the other five teams (and particularly the Big 3).
Everyone (ACC, PAC 12, Big 12) that was up for renegotiations got HUGE increases over their last deals. Live sports are among the best advertising bang for your buck nowadays (low DVR rates) and they hit a tough to reach demographic (young to middle aged males), so networks are willing to pay.
The problem for the bottom five teams is that they have to directly compete on an uneven playing field. So, good news that their athletic departments will have considerably more money to play with, but bad news that they will have to be considerably more efficient with that money in order to consistently compete within their conference.